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This Tumblr Story Proves You Should Own Your Content 

Last Friday, Jared Sinclair realized Tumblr had terminated his account (and therefore deleted his blog) without any notice:

…rather than wait for a response that might never come, I decided it was past time to bring my blogging setup in line with the rest of my backup paranoia.

I decided to move everything over to Jekyll, backed by a comprehensive GitHub repository.

What a sucky situation to be in, and unfortunately for Tumblr that means yet another person leaving its platform. Jared continues:

I hope Tumblr understands that I simply cannot trust them anymore. I’m grateful that they responded to my contact request and that my account has been reopened, but it’s unacceptable that a years-old account still in good standing can be terminated without any advance warning or preventative recourse.

Unfortunately this has become the norm for free platforms. Your content doesn’t matter to them, so as I’ve said many times, it’s best to own your content. Obviously, that still means you’re putting it somewhere and trusting someone, whether it’s GitHub, your preferred web host, or something like Micro.blog. One thing is for sure, that trust is misplaced with free services.