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New Policies for iOS

Jer Noble for Webkit speaking on some new features in iOS 10:

<video autoplay> elements will now honor the autoplay attribute…

This is an older piece of news but became relevant to me recently. For folks working on editorial and video platforms, it certainly has some interesting implications. Noble outlines some common-sense conditions that allow autoplay video in Mobile Safari:

  • No Audio track or <video muted>
  • Elements will only play when visible in the viewport

Additionally, the play() method will be supported and <video playsinline> will act as expected. A lot of good news for video marketing on the mobile platform.