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Ron Burgundy Takes Over Local News to Promote ‘Anchorman 2’ 

Kwame Opam on The Verge:

The theatrical release of Anchorman 2: The Legend Continues is only weeks away, and the promotion campaign for the film is only getting wilder. After starring in 50 short clips where Ron Burgundy reads news from around the world, Will Ferrell co-anchored a live news broadcast in North Dakota last night, staying in character the entire time.

Hilarious. The way they’ve promoted this film is absolute genius, and I can’t wait to watch it.